KBG at Essen 2013

Korea Boardgames was present as a part of the Korean Pavilion in Hall 3. This year was very special for us, because for the first time we presented a few novelties that we published ourselves and we had hopes to find international partners for some of those, too. So we were very anxious to see the reaction of the visitors, as well as that of the publishers.

The first moment of pride we felt, was when we saw our very first game, Pharaoh Code being featured on the Amigo booth on Wednesday. That game was invented by one of our colleagues who used to work at the warehouse at the time.It is a kind of symbol for the development of our company. To see it arrive at one of the big German brands (and also at many other great publishers all over the world) was very exciting for us:

Our little game on a very big poster

However, we of course already knew that this would be the case. We were much less secure about our new games for this year, namely Heroes of the Three Kingdoms (Light Card Game), Colorful Serengeti (Speed-Observation game for Kids) and of course Coconuts.

What we sadly couldn´t show at the fair yet was our novelty that stems from last years contest, “Boom: Runaway Bombs”. We have made some last minute changes that force us to delay that game by a bit.

We felt that each of our games has a special point that should make it interesting for some (or many!) people, but we were not confident enough to bring in large quantities, so we had a stock of less than 100 items for each. That sounds a little timid, but it is in line with what many other less known publishers from Asia can bring (and more than we used to bring in the past).

As it turns out, the reaction of the visitors, especially regarding Coconuts, was overwhelmingly positive….

Our fear that the coconuts would be too bouncy and parents would reject the game due to it being too “chaotic” were completely unfounded. Kids, parents, teens, adults, everyone seemed to enjoy our game.This went way beyond any expectations we could have had. Sadly it also meant that our conservatively estimated supply was woefully inadequate…

Why didn´t we bring more ?

We sold out on the first day, the restock on the second day was sold out within one or two hours of opening the fair. The same thing happened on Saturday when we emptied our sample archive and provided a dozen or so additional copies.

At the end of the fair, people were even competing and bidding for our Demo copies. It might sound strange or arrogant to tell this story ourselves, but we were really dumbstruck by this response and it was really wonderful to see everyone enjoy our work like that, so it can´t be left out of this report.

Our other games were received a little more mixed. Heroes of the 3 Kingdoms was a little too shallow for some people, especially those who had expected a full-blown game about the topic. Colorful Serengeti is entering the market at a time where there are already quite a few “speed-observation” games, so it is also not so “special”.

Also, both of those games suffered a little from the fact that we brought pre-produced english copies that were made specifically for the fair, so the quality of the cards and boxes was a little lacking.

Nevertheless, we feel those games are great as well (Like every parent we can´t say bad things about our children) – and eventually we sold out all of them as well, leaving us with nothing to sell except for our line of licensed Doraemon games.


As the publishers’ response to our games was equally great, the fair was a complete success for us and we almost couldn´t be happier. We really would have loved to bring more Coconuts though, as we had to leave quite a few kids and even quite a few grown-ups disappointed.

Preparing for Essen 2013

This year, we will bring several games to Essen, including Coconuts (which was mentioned here before), Colorful Serengeti (a children´s game) and Heroes of the Three Kingdoms (a light card game).

There is a lot of work connected with attending a fair, especially if you are bringing new games. Many mundane logistical things have to be taken care of, promo material and posters have to be printed, etc.

And most of all you should finish your games in time… So we have been really busy to try and get all our games ready and also get them produced so we actually have something to sell in case some of you guys are interested.

So please excuse the small downtime and if you come by Essen be sure to check out our Booth at Hall 3 O-119 (Korean Pavilion), to check if our preparations lead to a good result! 🙂

2013 KBG Design Contest Winners

We received many interesting prototypes and we tested them thoroughly during the last 6 weeks. Of course, not every game was perfect or even close to that, but we were moved by the heart and soul everyone put into their entries. Therefore, while we are happy to announce our winners, we would also like to take a minute to thank each of our non-winning finalists for their time and their passion and their fabulous games. You guys are great and you did´t make it easy for us.

If any of you make it to Essen this year, be sure to drop by and have a chat about the contest or your game at our booth in Hall 3 O-119 (Korean Pavilion).

We will post more information about the contest games in the following weeks, but for now let´s keep it short and to the point.

Here are the winners:

1st Place (1000$) Memory Field by 신형규 (Shin Hyungkyu)

2nd Place (400$) San Francisco by 김조희 (Kim Chohee)

3rd Place (200$) Window Cards by Torsten Landsvogt


Moving House


The Essen game fair 2013 coming closer and closer so there are lots of things that we have to wrap up for that. We have to finish the games that we want to show in Essen, make appointments with our partners and generally prepare the visit.

And in the middle of that, we have to move our offices to a new location, which makes everything a little more difficult than usual.

Up until now, we (the guys you saw in the last post) had our offices directly at our company’s HQ which houses all the other departments, too (Sales, Online, Accounting, Logistics, …). This was quite nice but also a little crowded.

Therefore, when we had the opportunity to move, we took it. And the location we chose is actually quite an interesting one.

This former bookstore is located in the middle of “English Village”, which is a strange mixture between amusement park, accurately replicated “European Style” village and gigantic english-tutoring academy.

The park has seen better times and while it might get some visitors on the weekends it is eerily empty during week days (maybe that is why were able to rent this at pretty affordable prices). When we checked the premises for the first time, we had quite a few doubts and we wondered whether this would really be adequate. But once we got used to the strange atmosphere of that place, we decided that it is actually quite cool to live in a haunted ghost town.

Our plan is to use this as our new home base as we increase our development activity and at the same time open a little board game shop on the lower floors to make “English Village” a little more lively :). Once we have finished our preparations, everyone who lives in or close to Korea should be sure to visit us.

But first of all we will have to clean up that place, get our stuff over there and make it our own!

So… this will be all for this week. Be sure to join us next week for the announcements of the winners of the KBG Design Contest 2013!

Meet the Team

Recently, the KBG Development Team had the rare opportunity to go out with all members present. We choose the finest venue around, the Premium Brewing House “The Table”, a truly exceptional and luxurious place.

Sadly we don’t sell enough games yet to be able to afford a reservation. So when we couldn’t find a free table in “The Table” we ended up going to the convenience store on the other side of the street instead.

From left to right: 영한 (Cool Guy), 자연(Game Inventor), 준호(International Star Artist – Pharaoh Code), Great Gamer Ghiot (Front), 정훈(Monk and Pharaoh Code Author), 시몬(산적), 근배 (International Star Designer – Coconuts), 상우 (Leader of 소환사-Team) and Albi (English Teacher)

Greetings from us to you guys all over the world!


Christian and HK’s entry, Cucumberpocalypse, is a light strategy game about building up your nation to deal with an impending invasion of space cucumbers.

Christian is working as an English teacher in a town south of Seoul, sometimes using boardgames in the classroom for educational purposes, HK is working for a market research company. As expected, gaming is the reason those two found each other: They are both active table-top gamers, occasionally straying into eurogames, too.

Left to right: Christian, HK and Simon

We found them both to be extemely friendly and likeable fellows even though the first news we had to give them, was actually that their game is not going to be among the top three of our contest. The structure of the game is solid and the theme is interesting,but we found the balance and variety of the game to be lacking a little.

They took the bad news in good humor and explained how they literally finished the game in the last second, so not enough time for playtesting remained. Hopefully they will continue to develop games with the same passion they showed when we met them: We are pretty sure that the world needs a great game about space cucumbers and they are in a great position to deliver that.

How To Make Bombs Out Of Farming Animals

In Grazing Lands, players simultaneously play animal cards in different colors, face-down. Depending on the nature of the grazing land (as per the grazing land card of that turn) there is more or less space for a certain color of animals, so when all players’ cards are revealed, some of the animals have to return to the hands of their owners, until the limit is not exceeded anymore. Owners of the remaining animals score points.

In last year’s contest, we found that it was really nice fast-paced card game, that allowed for bluffing, calculation and frequently hilarious outcomes, when the cards were revealed. So we decided to publish it.

As for the gameplay itself, we were already quite happy with it, so not many changes were made to the rules of the game. However, as a part of our long-term strategy, we wanted to try and fit it into one of our existing product lines. One of our more successful

games in Korea is our Boom – Bomb Game:


With our move to this theme, we introduced quite a lot of problems for ourselves. At first we thought, that going over the limit in Grazing Lands would be an event that kind of resembles an explosion. That would make for a good first step to convert the theme. But looking closer, that doesn’t really work. Not all of the Bombs are removed and some remain to be scored. So… a partial explosion ? It looked like we might have to go back to the original theme or find a completely different one… Expanding on our “Boom” theme might be ill-advised anyway, considering that bombs are not something that we would want children to become well acquainted with (even if they are cute…).

We found a variant, that would fit the game way better and also help us with our bad conscience: Our little cute bombs are actually not fond of exploding, at all! Because of that, they want to run away from their armory and go to a peaceful place (might we call it a “bomb shelter”?). During their escape, they have to take care. If too many of them try to run at the same time, the guards of the armory will notice.

We replace the lush grazing lands of the original prototype with evil armory guards and instead of cute animals, we have cute and completely peaceful bombs. This is a little weird, but it also means that our game suddenly has a really nice message, that we are happy to send to our younger customers: Instead of Grazing Lands, they will play Boom – Runaway Bombs. And instead of blowing things up, maybe they will understand that war is not fun, even for the bombs themselves!

We are working on completing our design right now and hopefully we will be ready in time to bring this game to Essen. Below let us show two examples of what our Bombs look like right now (Unfinished – Work in Progress):

Granpa Bomb Tries Digging a Tunnel
Granpa Bomb Tries Digging a Tunnel
Engineer Bomb Escapes Via Jetpack
Engineer Bomb Escapes Via Jetpack

Coconuts Story: Part II

Last time we talked about how we first got to see the game and the things that factored into our decision to try to produce it. After making our minds up, we quickly negotiated contract terms and then immediately started to work on the game. So this week we´d like to discuss the development phase and the final steps to publication.

Step Three: Development

Development for Coconuts began around August 2012. We had many things to consider about the game:

– We needed to define the setting of the game more clearly.
Even going for a generic monkey theme, someone has to define what the monkeys will look like: Are they looking cute and friendly or weird and funny? Are they playing on an island or in a forest ? These kinds of details sound trivial to decide but they are a huge factor when it comes to the success of a game in the mass market, so we didn´t dare to take this lightly.

– We wanted to look for ways to improve the gameplay itself
The game in its original state was a lot of fun but we wanted to at least try to make the gameplay a little more varied.

– As mentioned in part I of this article, we had to make a transition from the original material to something that could be mass-produced, without losing too much of the original charm.

Monkey King Rising:

We spent around three months working on the gameplay and theme of the game.We were thinking about a big variety of monkey/ape-style settings and finally found the “Monkey King”. The Monkey King (or Sun Wukong, Son Ogong, Son Goku) is a famous character from Chinese mythology, that is very well known and beloved in all of Asia. He is a powerful demon spirit that gets imprisoned by Buddha for his arrogance and finally gets freed to accompany a buddhist monk on an important voyage to the west.

In the beginning we were not sure whether we could make this theme work well (because the Monkey King never actually had any business throwing coconuts) but it is such a familiar and well known story in our market that we could not resist trying to paste it on.

At the same time we were trying to improve on the mechanics of the game, constantly playing around with the author´s prototype and testing all kinds of little changes. We introduced a different type of basket, that would grant an additional shot when you hit it, in order to give players something to “fight” for. At the same time we were looking for ways to make the shooting more interesting. The catapults of the original prototype were almost perfectly controllable, so we wanted to give players the possibility to show off their skill with special shots.

At this point, we realized that our greedily chosen popular theme was actually a perfect fit: The Monkey King is able to work powerful magic, that allows him to influence people´s mind, duplicate any kind of object and move quickly over big distances. This lends itself perfectly to be mirrored in the game by special cards that force other players to do the special shots or give the active player additional powers.

That kind of matching story and mechanics is not really usual for a mass-market children´s game and we are quite proud of the result.

Monkey Material :

It quickly became clear that we would have to move away from the original launcher structure completely, so instead of relying on a “bending” catapult, we decided to go for a classic spring-based one. This change had a huge impact on the feeling of the game…

Early version of a spring-based launcher.

We found that our first spring based launchers were just as precise as the original ones, so we were quite happy with continuing to develop those.

However, there was one problem that we underestimated: It proved to be extremely hard to find a fitting replacement for the coconuts themselves. We continued to change the material until extremely late in the development process, which made the testing process a lot harder than it needed to be.

Step Four: Implementation & Production

Finally, it should be stressed, that the most important part  actually comes after the creative work is already done. Printable artwork needs to be created as well as models and actual molds. A manual needs to be written, tested and proofread. Packaging and promotional material must be designed as well.

So when we finished our work on the game and left everything in the hands of the factory, we were extremely happy, but anxious at the same time.

Step Five: Review

It is too early to know whether Coconuts will be a lasting success from a financial perspective. It has certainly been a great learning experience for us. The process was not perfect and we had to make some compromises to be able to realize the game, but overall we are quite proud of our little monkey game.We´d like to finish the article with a short video of the game in action, played by some of the many of the people who helped to create it:

Coconuts Story: Part I

Publishing games is still a very exciting thing for us! Since one of our favorite projects is finally available in Korea now, we thought we might share a little bit about it and the different steps that it had to go through before finally being published. Coconuts is a dexterity game and not a “eurogame”, but it might nevertheless be interesting to read about the whole process that preceded the publication.

Step One: Acquisition

The usual process in the boardgame business is to wait for the games to get to you, via submissions. Then you choose the best one, develop it a bit to remove the rough edges. And voilá you have your “Spiel des Jahres”.

For us, it is a little bit harder. While we are accepting submissions, we are not exactly the most famous board game company in the world (,… yet!). Much less in the beginning of 2012, when we acquired Coconuts. There were some nice submissions, but overall we wanted to see more.  So instead of conveniently sitting in our office, we were scouting for suitable games at the Board Game Author´s Meeting in Goettingen, Germany, and there we found this:

The concept of launching stuff with catapults for fun is almost as old as humanity itself

The game is about launching little coconuts with your monkey catapults. When you hit a cup, you may take it to your player board. Whoever manages to build a full pyramid of 6 cups first, wins.

What we liked about the game was that it featured quite interactive and dynamic gameplay (mostly by players constantly stealing cups from each other) in addition to the appealing, but not very original “catapult-factor”.

So we took it to our offices in Korea, played and discussed it with others in the companies and thought about the possibility of making this game.

By the way, this game was presented to us by an Agency: White Castle Games from Austria. We´re not saying that as an author you should definitely use their service (because you´ll have to pay for that, while you could just as well send your game to us for free instead :)). But we will say that they are efficient professionals and nice guys as well and we very much enjoy working with them.

Step Two: Reality Check

Sure enough, many people in the company liked the game and we felt that it might be a good prospect. So… we think that we have a good and original game on our hands. At this point in time we have to take a step back and try to analyze:

– What is the target group for the game ? Mass Market, Educational or Gamer, Kid, Family or Adult ?
-> Mass Market/Kid+Family

– Do we have a good way to market this game and to reach this target group?
-> Probably, we will have to get it into the big market chains…

– Is this target group big enough in our market to warrant making this game here
Targeting Mass Market, of course the answer is Yes.

– Can we produce this game with an adequate quality, regarding artwork and material, while keeping our consumer price low enough for our target group?
-> Maybe!

– (…)

Some of the answers to these questions seem obvious: A game with little monkeys and catapults and coconuts is definitely more of a kid/family game than an adult game, right? When we look at the last question however, it gets more complicated, especially in the case of Coconuts: The original material (catapults and coconuts) provided by the author, which you can see above, combined two unlikely features: It was both perfectly suitable for the game regarding handling and feeling  and perfectly unsuitable to be reproduced in the mass-market version of the product (Due to price of production, aesthetics and minor issues like flammability).

So we had to choose and make new material that would

fit our price point (to get out with any profits after royalties, discounts and our own running costs, the production cost needs to be a very small fraction of the final consumer price

at the expected sales level
more expected sales = more games produced = lower price per game, but higher risk

for the chosen target group
MSRP of a mass market/kid/family game must of course be lower than that of a game for hardcore gamers.

and still be fun to use in the game
the launcher must be controllable, coconuts must reach all cups comfortably, but not fly too far. Cups shouldn´t fall over when they are hit…

At this early stage of development there is a lot of guesswork that can be hit-or-miss on things that you can´t really accurately predict. Previous sales data of comparable games is of limited help, but mostly this is where it is important to have experience in your market and in making games as well, to put it all together and get to an appraisal of the chances and risks that is as accurate as possible.

While we are certainly the most experienced game company in Korea and we do know our market quite well, this is nevertheless one of the first games we publish ourselves. So for us to go for making this game despite the existing uncertainties might actually not be the most reasonable thing to do. Except that we really wanted to.

We´ll not go into actual numbers, but in the end, after having a thorough reality check, we decided to go ahead and make the game, despite the fact that there was quite some risk involved and despite the fact that we could already see that there would have to be a lot of additional work before we could put the game on the shelves….

That´s it for today!

In the second part of this short article we´ll tell you more about the actual development process of the game and all those other things that still had to happen on the way to publication.